Your fast track to successful digital marketing
Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies - from the large corporation, through to the small business or the nonprofit organization - Marketing Research is packed with useful learning features such as key terms, definitions, and discussion topics. Offering comprehensive support from a companion website, this book is an indispensable guide to the varied domains of market research.
Social Media Marketing 101!
Get your copy today and put these strategies to work!
Is So You Have a Website for Now What for you?
Let's first look at four simple questions:
1. Are you happy with the way your website is performing today?
2. Is your website helping you capture leads and close sales?
3. Is your business helping you and your business reach its goals?
4. If you were to get 1,000 new prospects to your website tomorrow, would your site be ready to convert them into customers?
How do you know if your website is as effective as you expected it to be? If you are not getting the results you want, do you know what to do to help it along? Are you prepared to ask yourself the big questions about your website and take the steps to ensure its success out there with the big boys?
As a business owner, you know how important it is to have a website. Everyone knows that in order to stay in the game you have to have a strong online presence. So you dove right in and made the plunge to an excellent marketing decision: buying a website!
But what many business owners don't realize is that they could be pouring thousands of dollars, countless hours, and valuable resources into something that is doing absolutely NOTHING for their company! Where do you turn when you feel the burn of a marketing wasteland with no hope of a successful campaign?
These concerns are exactly what led Wayne Mullins of Ugly Mug Marketing to compose a user-friendly guide to the world of web. His book, "So You Have A Website Now What?" can help you or your business productively utilize your website to the proper capacity. This isn't some long-winded tech manual, just the experience of a man who has been in your shoes and pulled through - ready to share his success story with you!
What can you expect from "So You Have A Website Now What"? Below are some of those key topics that Wayne addresses in his book and some suggestions for you to think about as you consider your website marketing strategy:
*KNOW YOUR MARKET - Who are the target people you want to attract to your site? Can you provide a clear and concise picture of what you are looking for when it comes to viewers? What about customers needs?
*FIND YOUR COMPETITIVE EDGE - What are you doing to set yourself apart from your competition? Is it service, product, demand? Having a strong competitive edge helps you soar to the top of your marketing goals.
*WHAT CUSTOMERS NEED - Are you putting your customers first? Are you catering to their wants and needs vs. your own business agenda? What are you doing to drive them to your site, and more importantly KEEP them there long enough to spread the word?
*WHAT YOUR WEB DEVELOPER DIDN'T TELL YOU - Say you had someone build a website for youdid they go over everything you needed to maintain it to its full potential? Probably not. Even if they did, are you doing your part in promoting it the way you should? Is the content current, accurate, and frequently updated? Do you know how to update your website?
*FinallyBUY THE BOOK! Pretty simple, right? "So You Have A Website Now What?" can help you answer some of these questions and provide the tools you need to take charge of your website's biggest challenges.
Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.
More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.
This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
Web Basic Articles
Web Basic Books