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Marketing For Tourism, Hospitality & Events

RRP $261.00

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Marketing for Tourism, Hospitality & Events highlights the shifts in tourism demographics with particular emphasis on the role of digital technology and its impact on travel products and services. The authors look at a broad range of topics including contemporary tourism marketing, understanding today's consumer, successful tourism products and services and the importance of public relations and personal selling. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: ? * Spiritual Tourism in Tamil Nadu * The Deer Hunt Festival, Winneba, Ghana * Music-themed hotels in Prague, Amsterdam, Berlin and Mexico * Promoting Hawaii Through Film and Television * Martinhal Beach Resort, Portugal * Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.


Marketing Management

RRP $344.99

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Unlike marketing management texts that are versions of principles texts, this text is based on three concepts not found in the competition: a focus on customer service is central - this concept is presently gaining much attention in research and practice. It provides students with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm's customers. The text will truly integrate the concepts of marketing and management, making it more interdisciplinary. Managing a marketing department or marketing program requires and understanding of management principles and how they are implemented. Knowledge that students will use immediately upon graduation will be a priority. Most who pursue marketing careers start at entry level positions within the marketing department, and few go into upper management immediately. Information provided can be used immediately in an entry level job and in a first level management position. In this title, 'Stop and Think' features cause the reader to stop and think about how management principles are used in marketing positions (ie - issues related to planning, organizing, and leading). 'YourCareer' features offer students practical advice regarding marketing careers and profiles of recent successful marketing graduates. It includes chapters on data warehousing, internal and external communications, and website management - coverage lacking in competing texts. 'Customer Corner' insets, posing a customer service situation, encourage students to think about the importance of customer service and how they would respond to customer service problems. Critical thinking exercises stress the importance of quantitative methods in marketing and applying marketing concepts. End of chapter mini-cases can be used by instructors to generate class discussion, for in-class group work, or individual assignments. This title features excellent summary of chapter concepts.


Sports Marketing

RRP $439.99

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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as:

  • Sports markets and business markets (b2b)
  • Fan development
  • Brand management
  • Media audiences, rights and revenue
  • Live sports events
  • Sponsorship
  • Merchandise and retail

Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning.

No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.


How To Make A Free Website

RRP $16.99

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Table of Contents Preface Chapter # 1: Why You Need To Have a Website Everyone is Online Cheap Advertising Let Your Skills Be Discovered Make Money Share Valuable Tips to Change the World Share Your Life Chapter # 2: Pros and Cons of Free Websites Pros of Free Websites Free Domain Name Free Storage Free Website Builder Monetization Cons of Free Websites Unattractive Domain Names Limited Storage Space You Can Lose Your Website No Additional Features Lack of Trust Ads on Your Website Chapter # 3: Free Website Providers Compared Weebly Drag and Drop Website Builder Easy to Use Difficult to Migrate Unattractive Themes Jimdo Easy to Use A Selection of Themes Ads with Free Plan WordPress Lots of themes to choose from Versatile and Customizable Has a Learning Curve You Pay for Advanced Features Wix Customizable Easy to Use Ads on the Free Plan Blogger Easy to Get Started Does Not Contain a Lot of Templates Make Money Chapter # 4: Signing up for a Website Easy to remember It must be short Must be meaningful Avoid hyphens and numbers Chapter # 5: Tips for Creating Great Content Have an attractive heading Add Value Update Regularly Make it Engaging Content should be scannable Make sure your content is accurate Chapter # 6: Introduction to SEO The Importance of SEO It improves your rankings Cost effective Improves your website's friendliness How to Do Basic SEO Use Keywords Strategically Add keywords to images Have inbound links Link to external websites Update Regularly Make it easy to navigate Don't buy links Chapter # 7: How to Promote Your Website Guest blogging Social Media Use Forums Tell it to friends Share free stuff Conclusion References Author Bio Publisher Preface Decades ago, it was only big companies that could afford to have websites. Fast forward to today, and an average Joe can have one running in minutes. There are now a lot of companies providing website services, driving costs down on the part of consumers. Making it even better, some of these companies are generous enough to let you have a website without paying anything. However, it's not everyone who knows how to get a free website. Besides, having a lot of companies that provide the same thing can leave you confused and not knowing which one to choose. Actually, if you are not careful, you can end up paying a high price for something that was advertised as free. This book will act as your guide to getting a free website. But, as you may know, free usually comes at a cost. So, we will look at the pros and cons of going down this road. I will then show you how easy it can be to set up a free website. But, since a website will do nothing on its own, I will also give you tips on how you can increase traffic with great content, SEO, and other methods. I'm sure you will find this book useful, so without wasting any more time, let's get started, because a free website awaits you.


Sports Marketing

RRP $439.99

Click on the Google Preview image above to read some pages of this book!

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as:

  • Sports markets and business markets (b2b)
  • Fan development
  • Brand management
  • Media audiences, rights and revenue
  • Live sports events
  • Sponsorship
  • Merchandise and retail

Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning.

No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.



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Web Basic Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

Web Basic





imageedit_5_3949838586

Website Investments