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Successful Seo And Search Marketing In A Week

RRP $14.99

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Learn in a week, what the experts learn in a lifetime.

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do.
Monday: Learn about your competition and target audience, and organize your website's structure.
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools.
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking.
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks.
Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs.
Saturday: Increase your online presence with search marketing.

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Successful Digital Marketing In A Week

RRP $19.99

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The ability to use digital marketing techniques successfully is a crucial skill for anyone who wants to advance their career.

Written by Nick Smith, leading expert on marketing techniques, this book quickly teaches you the insider secrets you need to know to in order to achieve digital marketing success.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points:
- Sunday: search engine optimisation
- Monday: social media marketing
- Tuesday: 'Pay Per Click' (PPC) marketing
- Wednesday: mobile marketing
- Thursday: email marketing
- Friday: free and paid-for publicity
- Saturday: building the ultimate sales website

At the end of the book there are refresher questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

About the Author

Nick Smith runs a consultancy advising SMEs on digital marketing.


Digital Marketing

RRP $461.99

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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability),Digital Marketing seeks to

  • Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity.

  • Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).

  • Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation.

  • Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders.

This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the"Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website,Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video"icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.

Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.


Bankruptcy And Insolvency Taxation, 4th Edition + Website

RRP $581.99

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The thousands of mergers, acquisitions, and start-ups that have characterized the past years of business have created an increasing number of corporations in financial trouble: specifically, a shortage of venture capital or quick cash. Consequently, bankruptcy protection is now viewed as a strategic move to protect corporations from their creditors and allow them to reorganize. Fully revised and updated with new case studies and the latest coverage of regulations, <i>Bankruptcy and Insolvency Taxation, Fourth Edition</i> provides the answers to the questions financial managers will have on the tax aspects of bankruptcy strategy.


Digital Marketing

RRP $477.99

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Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.

More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.

This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.



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Web Basic Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

Web Basic