DO NOT SPEND A DIME ON ADVERTISING UNTIL YOU'VE READ THIS BOOK. This book is packed with proven time and money saving techniques that will supercharge your marketing and put your online business in profits for life...In this top notch information on paid advertising, you'll discover the secrets of making the huge return on shoestring budget advertising. Here is a few of what you'll discover in this book; Industry tricks for increasing advertising revenue, Guide to high return on a tight budget advertising investment, How to buy profitable website traffic with pennies!, How to find quality PPC advertising venues, How to find quality forums that accept Ads, Where to find cheap newsletter advertising opportunities, Where to buy profitable low -cost banner Ad spots, How to find and buy advertising on joint venture and affiliate partner networks, How to secure CPA and CPM advertising opportunities, How to find and hire an advertising manager, How to find a PPC management service that gets result. And many more...
The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and services to the public's attention. This book examines the cultural, commercial, creative and regulatory practices of advertising in these digital environments. From viral campaigns and in-game advertising, to audience profiling and dataveillance, this book gives a comprehensive exploration of digital advertising. It traces the growth of digital media uses, starting with its use as fringe advertising media and moving beyond the pop-up to become a dominant global advertising media form. Taking a look at the advantages, disadvantages and ethical dilemmas of using digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives alongside inspiring example material and interviews with senior figures in the international advertising industry. Analysing key theories and emergent trends in the field, Digital Advertising explains complex ideas in a truly accessible way. Insightful, intriguing and informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal reading for students of Media and Communication Studies, Advertising, Marketing and Business Studies.
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples.Key changes in the Fourth Edition include: A better grounding in the role of media in an advertising and marketing plan today, with a new first chapter on the changing role of media planning in agencies today; Increased coverage of communication planning; Added focus on the importance of media strategy early on in the book through a new chapter; A new chapter on evaluating media vehicles, filled with up-to-date examples; Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular; A new chapter on search engine marketing and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media; A new chapter on gaming, and many new examples of the latest digital media, with an emphasis on social media, and a new framework for analyzing current and future social media; A new chapter on international advertising; A new chapter on campaign evaluation.An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Thisvolumecontainsacollectionofpapersbyinternationalexpertsingeoph- ical ?uid dynamics, based upon presentations at a colloquium held in memory of Pedro Ripa on the ?rst anniversary of his untimely death. They review or present recent developments in hydrodynamic stability theory, Hamiltonian ?uid mechanics,balanceddynamics, waves,vortices,generaloceanographyand the physical oceanography of the Gulf ofCalifornia; all of them subjects in which Professor Ripamadeimportant contributions. His work, but also his friendly spiritandkindnesswerehighly regardedandappreciatedby colleagues and students alike around the world. This book is a tribute to his scienti?c legacy and constitutes a valuable reference for researchers and graduate s- dents interested in geophysical and general ?uid mechanics. Earlyin his career asa physicaloceanographer,Pedro Ripa made two la- mark contributions to geophysical ?uid dynamics. In 1981, he showed that the conservation of the potential vorticity is related to the invariance of the eq- tions of motion under the symmetry transformationsof the labels that identify the ?uid particles. That is, potential vorticity conservation is a consequence, via Noether's theorem, of the particle re-labelling symmetry. Two years later he published a paper entitled "General stability conditions for zonal ?ows in a one-layer model on the beta-plane or the sphere", where he established nec- sary conditions for stability in the shallow water equations, nowadays known as "Ripa's Theorem. " This is one of the very few Arnol'd-like stability con- tions that goes beyond two-dimensional or quasi-geostrophic ?ow, and stands alongside other famous stability criteria in making the foundations of the ?eld.
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.
First published in 1960.
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