Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.Â The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.
Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability),Digital Marketing seeks to
This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the"Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website,Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video"icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.
Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.
Remote Sensing Digital Image Analysis provides the non-specialist with an introduction to quantitative evaluation of satellite and aircraft derived remotely retrieved data. Since the first edition of the book there have been significant developments in the algorithms used for the processing and analysis of remote sensing imagery; nevertheless many of the fundamentals have substantially remained the same. This new edition presents material that has retained value since those early days, along with new techniques that can be incorporated into an operational framework for the analysis of remote sensing data.
Each chapter covers the pros and cons of digital remotely sensed data, without detailed mathematical treatment of computer based algorithms, but in a manner conductive to an understanding of their capabilities and limitations. Problems conclude each chapter.
Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers.MARKETING IN THE HOSPITALITY INDUSTRY provides students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound strategy decisions, and writing a strategic marketing plan. There is also new information on how technology is impacting hospitality marketing.
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