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Digital Marketing In A Week
Your fast track to successful digital marketing
Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns.
Learn in a week, remember for a lifetime.
Online marketing just got easier
This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train
you in the basics of what you need to know to survive and thrive with marketing in this digital age.
It's not our parents' world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need:
- Social marketing
- Search engine optimization
- 'Paid' advertising on Google/Facebook, and so on
- Creating the perfect website that makes sales
- And more ... (Lots of tips and tricks on everything from Yahoo Answers to press releases)
A word for those whom this book isn't for: the goal of these tips is that you don't get seduced by the siren call of all the gimmicks out there. There is always another 'push button traffic' tool or 'magic bullet' product that will try to get your attention (and money). If you are looking for a 'get-rich-quick' book, this is not it. Everything, including your website, requires planning and work - work that doesn't always deliver return on investment overnight.
Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing:
- Sunday: Building the ultimate sales website
- Monday: SEO: The backbone of any digital marketing strategy
- Tuesday: Social media marketing madness
- Wednesday: Pay per click (PPC) simplified and explained
- Thursday: Mobile optimization and getting mobile users
- Friday: Email marketing - why you should do it no matter what
- Saturday: Other marketing tricks and tips in the modern world
About the Author
Nick Smith runs a consultancy advising SMEs on digital marketing. He has already written three highly successful titles in digital marketing in the In a Week series.
Digital And Social Media Marketing
Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.
Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book's Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.
Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners' experience and create an interactive international learning community.
The book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Seo And Search Marketing In A Week
Your fast track to successful SEO and search marketing
Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.
SEO and search marketing just got easier
Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.
Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.
The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.
What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.
- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress
About the Author
Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.
Cultural Tourism In A Digital Era
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in tourism management, practitioners and policymakers alike. The book was edited in collaboration with the International Association of Cultural and Digital Tourism - IACuDiT - and includes the proceedings of the First International Conference on Cultural and Digital Tourism.
Value Chain Marketing
?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers' marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.
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